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If you take one look at the City’s most stylish districts you will discover that at its core is a marvellous Matches store packed full with the most charming fashion from the world’s most famous designers. Take one click and you will see at the centre of the Internet matchesfashion.com, which offers the greatest of today’s online designer fashion.

Matchesfashion.com is a fashion shop with a big distinction, not just because it provides an amazing blend of selection, quality & amazingly edited fashion but because each retail store posses its very own exclusive personality produced to echo its London locality. With outlets in charming Wimbledon, leafy Richmond, chichi Notting Hill and arty Marylebone, matchesfashion.com is at the centre of fashion in the Capital.

At an international level matchesfashion.com expands the Matches character to a worldwide audience. A one stop destination it is very simple to look through the designer offerings on sale from any location on the planet. Accessible on the Internet are all the well-known labels like that of Yves Saint Laurent, Chloe, Alexander McQueen, Diane Von Furstenberg to designers to watch, the new kids on the block, Peter Pilotto, Christopher Kane, Roksanda Illincic and Hannah Martin. Matchesfashion.com lets you keep your finger on the fashion beat with just in deliveries, qualified style advice from mystylist, instructions from our intercontinental buyers and latest fashion changes from Ruth’s daily Internet blog. Find all the latest fashion designs and products currently on sale by Chloe.

If that was not plenty then this year marks the launch of the Matches Editions scheme which is a pioneering joint venture between Matches & some of fashion’s most gifted fashion designers to create the finest & most gorgeous, can not get anywhere else, limited edition pieces. Launching this spring on a stunning new micro-site www.matcheseditions.com, Editions showcases awe-inspiring costumes from top fashion designers Balenciaga, Halston, Alexander McQueen & scores more.

“We have developed Editions with our most eminent designers – specifically selected for their directional yet lasting features – presenting you an iconic closet staple that you can constantly return to knowing that you own a lovely piece of design…!” Bridget Cosgrave, Matches Fashion Director.

The winning Matches mix of forward thinking style and innovative approach owes its achievement to owners Tom & Ruth Chapman. The Chapman’s setup their first boutique outlet in Wimbledon in nineteen eight four and ever since they have built-up a considerable empire which comprises of fourteen womens & menswear outlets, a successful website matchesfashion.com and franchise outlets for DvF & Maxmara. With all of this it’s of no surprise that Matches has produced a cult following amongst the Capital’s most complex fashionista’s over the last eighteen years.