December 22, 2009
The Evolution of Green Business
Kohlberg, Kravis, Roberts & Co (KKR) was founded in the mid seventies and in the beginning their specialty was in highly leveraged transactions. But recently they have set up an extraordinary green proposal that concentrates not simply on maximized profit margins, but in addition on the ecological impact of the companies they buy. Environmentally friendly business practices became more broadly acknowledged last year when KKR’s Henry Kravis and the New York based Environmental Defense Fund (EDF) merged. Their corporate mission is to offer encouragement to companies to tackle environmental threats e.g. toxic chemical use as well as any unconscionable water consumption.
Eco-efficiency (the phrase was initially popularized by the World Business Council for Sustainable Development WBCSD) stipulates their mission’s framework, by applying policies like recycling programs, waste reduction and reducing the dispersion of toxic chemicals. Successful though it was the firms who were involved did not even understand the full project’s advantages until the person in charge of the project, Ken Mehlman, looked over the figures from the project when it had been up and running for its first twelve months.
Much to everybody’s surprise, Ken realized that this program not only increased environmental responsibility, but also increased the the profit from all their business organizations too. Up to now, KKR and Ken Mehlman have managed to get almost every business in their portfolio actively taking part in eco-efficiency principles. Seeing that the group is worth almost $100,000,000,000 dollars, you may be certain this was no easy feat.
KKR and the EDF alongside Ken Mehlman are further developing the original program. To illustrate, Kohlberg, Kravis, Roberts & Co linked up with the Environmental Defense Fund’s Climate Corps Program which instructs interns taking a Master’s in Business Administration how to develop and initiate cost-effective, ecologically friendly practices.
KKR and Ken Mehlman have been formulating metrics and analytic tools that measure and administer various resources. With this information available, companies may without a lot of effort measure their day to day procedures and identify where any issues may be resolved while simultaneously tracking their progress.
Henry Kravis, the KKC, and the Environmental Defense Fund have encouraged all sorts of businesses to cut down their ecological impact. Their developments have made cutting back their ecological impact easier for companies in any sector and shown the world that making profits need not entail the hefty price of negatively impacting our planet.











