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Guess Eyeglasses began in the late 1980s when the brand acquired a Los Angeles-based eyewear enterprise. Guess brand, also stationed in LA, partnered with Alta Modo eyewear to cultivate their newest and hottest line of accessories. Though eyewear had long been a trendy way for designer name brands to diversify their brands, Guess Eyeglasses acquisition was the first of its kind. Never before had any design house purchased an eyeglass maker rather than just licensing their name to an existing one. Though this seemed like a risky and highly controversial move at the time of the acquirement in January of 1989, Guess brand has since proved that this was also an ingenious move. As with the other accessories lines before that, the eyewear collection proved to be really successful.

Guess Eyeglasses believes in a true allegiance to quality, running it to each pair of eyeglasses earning Guess Eyeglasses the confidence of their clientele. Ranked as one of the top and most iconic fashion labels in America, the Guess label observes an extraordinary commitment is quality. They concentrate on premium components combined with exemplary foresight into the needs of their customers. All of their eyeglasses begin as the finest materials around the world and then are crafted into the beautiful wears by design teams of talented craftsmen and engineers. They strive constantly to earn the trust of consumers who choose them as their go-to brand. With that knowledge, Guess now has a line of name brand eyewear.