Smart Cookies

Film buffs will be keen to check out the latest Hamilton watches. If you have seen any Hollywood action movie from Superman to Daredevil the US watchmaker Hamilton has draped its precision watches around the arm of many a cinematic idol.
Everyone with even a minor interest in US adventure based films are sure to have in their movie-going lives watched at least a couple of the distinctive H-branded watches make an appearance in a scene.
The watch industry is just as much committed as fizzy drink makers and the clothing fashion houses in splashing out big bucks on product placement.
Not many Hamilton rivals will have enjoyed quite as much onscreen coverage as Hamilton watches. Blockbusters as diverse as 2001: Space Odyssey, Lethal Weapon and Spiderman have included Hamilton watches as film accessories.
In 2010 the company has taken its relationship with the movie business up a notch by giving the classic movie hero the ultimate mission – to save the Earth. The celebrated Hollywood actor Harrison Ford has put his whip away after what is considered the fourth Indiana Jones movie to take up his boldest challenge – tackling environmental threats. Ford spent nearly 2 decades as a director at Conservation International – a not-for profit body.
In view of this – and its ties with Hollywood – Hamilton Watches has placed its cash where its 116-year-old mouth is to launch the Khaki Conservation range.
Instead of Tokyo or London, the lines second time zone function refers to areas in the world where safeguarding a dying habitat is important like regions of Indonesia.
The actors international appeal among movie fans is not lost on the Hamilton marketers, who claim “a touch of edgy dynamism” and features which follow “every heroic stunt’s” dependence on exactitude.
Meanwhile, the watch – partially designed by Ford – comes with a plush leather strap and is enhance with the stars signature and Conservation International organisation logo.
Hamilton has made a significant financial commitment to help the conservation cause and also uses recycled packaging.
Possibly more importantly for film fans, this striking watch, featuring bold numbers set against a black backdrop is reminiscent of the lands of mystery visited by Indiana Jones.
Those who relished Indiana Jones battles against Nazi henchmen will feel kinship by selecting the Hamilton Khaki Conservation.
Luckily people interested in watches need not go on a Jones-style hunt to get a Hamilton watch.
It is available online at the company’s official site, although it is worth scouring the internet for a more competitive price. Sites like hotwatches.co.uk also stock the limited edition model as well as other Hamilton watches.
For more details about the work of Conservation International, see the www.conservation.org website.